white-lable

GoHighLevel Team and Permission Controls – April 2026

Agencies adding team members and client users to a shared platform without structured access controls create data exposure and operational risk. A team member with access to the wrong sub-account, or a client user who can modify automations the agency configured, introduces problems that compound as the agency scales. GoHighLevel White Label includes a native role and permission system that controls exactly what each user can access and modify across the entire platform, available through the white label team and access control system.

User Role Structure

The platform separates users into distinct role levels. The agency’s master account sits at the top. Sub-account users operate within the boundaries defined by the agency. Each role level has a defined set of permissions that controls access to platform features and data.

Agency admin roles with full access across all sub-accounts
Sub-account admin roles with full access within a single client account
Custom roles with feature-specific access defined by the agency
Client-facing user roles with restricted access to designated modules only
View-only roles for reporting and dashboard access without editing rights

Permission Configuration

Permissions are configured at the role level and applied to all users assigned that role. Agencies define which modules each role can access, which actions each role can perform, and which sub-accounts each role can view.

Restrict access to billing configuration in Billing and Pricing Management to agency admin roles only
Limit workflow editing in Marketing Automation and Workflows to senior team members
Allow client users to view their own Reporting and Analytics dashboards without accessing other modules
Prevent sub-account users from modifying branding settings configured in Branding and Customization
Control which team members can create or modify pipelines in CRM and Pipeline Management

Agencies ready to configure structured team access across their white label platform can access the full permission system here.

Team Member Management

Team members are added at either the agency level or the sub-account level. Agency-level team members can be granted access across multiple sub-accounts. Sub-account team members operate within a single client environment managed through Client Management.

Add and remove team members without affecting account data
Assign team members to specific client sub-accounts only
Configure calendar and appointment assignment rules in the Appointment Scheduling System
Assign review response responsibilities in Reputation Management Tools

Client User Access

Agencies grant client users access to their own sub-account at the permission level the agency defines. Clients see the platform under the agency brand established in Branding and Customization and interact only with the modules the agency has made available to them.

Connection to Platform Operations

Permission controls apply across every platform module. Access to funnel editing in the Funnel and Landing Page Builder is role-gated. Social content publishing through the Social Planner is restricted by role assignment. AI conversation configuration in AI Agents requires the appropriate permission level. External system access through Integrations and API Capabilities is controlled at the agency admin level.

Agencies ready to explore the full GoHighLevel White Label platform can start their evaluation here.

Continue to Integrations

Disclaimer

About